How I Launched My First Startup

One of my goals in life was to start a company and on July 31, 2013 I launched Steep.ly. When you subscribe to Steep.ly we ship you 4 different teas every month. This allows people to easily experience new teas and flavours.

Here are a few tips I learned while creating and launching Steep.ly that I thought would be useful for people wanting to launch their own companies.

Sleep on the Idea

I had the original idea for Steep.ly 2-3 years ago. At the time I wanted to ship out bags of coffee instead of tea, but for various reasons the timing wasn’t right and I never executed on the design. Every few months I’d think about how I could get to work and I constantly thought about it. I started drinking tea a lot and in May of 2013 I knew I was ready to start this company. Having that long-lasting idea helped me finish Steep.ly. Short term ideas are often not important enough to finish.

Research

The most important part of starting a business is researching the feasibility of the company. You can have the most amazing idea fail if nobody is willing to pay you for it. Once you’ve found people willing to pay you for your idea you need to research whether you can be profitable from it. I know there are stories of companies not being profitable until year 2/3/4 but that’s not the norm. I wanted to make sure that Steep.ly was profitable from almost day one and that took a lot of research into the costs of shipping, packaging, buying the tea, etc…

Researching your company first can save you a lot of time building something that won’t succeed.

Use Tools your Comfortable With

For me, launching my first company meant removing as many barriers to launch as possible. One of these barriers was technology. It’s exciting learning a new language, using the latest and greatest framework or technology but these things take time to learn and ultimately delay the launch of your company. I stuck to what I knew (Python, Django, PostgreSQL) so I could launch quickly. Using these tools also let me fix 14 separate things that weren’t working correctly after I launched. If I had used the latest and greatest tool it would have taken me longer to fix those problems.

Just Launch

There’ll always be missing features and nice to haves that you want to add. I could easily have procrastinated the launch of Steep.ly until 2014, then 2015, then never if I had tried to put every single bit of polish on the design and every feature that I wanted. Figure out the absolute minimum that you need to launch with, do those things and then launch.

For example, Steep.ly still doesn’t have a great logo, or labels for the first shipment, or even shipping envelopes. I knew I could do all of those things once I launched and got customers.

Content is greater than Features

The biggest oversight I had when launching was not to have as much content as I should have. The number one criticism about the site was that my tea section was empty. I initially thought that didn’t matter because each month the tea selection is chosen by myself and my team but I quickly learned that people want to see what they could be buying.

Next time I’ll make sure I’ll have all the content I need and potentially pass of some features that aren’t necessary.

Leverage your Network

Once you’ve launched your company you need to market it and get the word about about it. One of the best ways I found to do this was to leverage my social network. I created a Facebook page and a Twitter account and told all of my friends, family, acquaintances and pretty much anyone I could about it. Ask people to sign up, ask people to give you money, do whatever you can to get people to sign up and tell their friends about it.

I’m still learning about running my own company so if you have any tips or tricks I’d love to hear about them. Also if you haven’t seen the copious amounts of links, sign up for Steep.ly now!

Getting Ready for a Hackathon

Three or four times a year I take part in hackathons for various reasons such as networking, learning new technical skills and getting new ideas on things to work on. Every time I go to a hackathon I have a list of things that I do to get ready and I thought I’d share them with you today.

Personal Checklist:

  • Water
  • Clothes (single day/multiple days)
  • Sleeping Bag/Pillow (if overnight)
  • Advil/Tylenol
  • Deodorant
  • Toothbrush and Toothpaste
  • Business Cards

Hardware Checklist:

  • Laptop and Charger
  • Phone and Charger
  • Projector Adapter
  • Headphones
  • Pens/Pencils and Paper
  • Keyboard and Mouse

Software Checklist:

  • Technical Stack (VM’s, local machine, favourite programming language)
  • Github Repository
  • Domain Name (or at least a registrar you’re familiar with)
  • Server (Heroku/Webfaction)
  • Any SDK’s or Frameworks installed
  • Agreed upon standard tools (IRC, Editor, Trello, etc…)

Idea Checklist:

  • Basic Idea
  • Knowledge of any needed APIs
  • Checklist of Features

I’ve shown up with just a laptop and a charger before and still placed relatively high. Planning before hand just gives you that little extra advantage over the other people there. What tools/things do you bring to a hackathon?

Why I Became a Programmer

When I was in grade 9 I wanted to be a lawyer. I didn’t really know what that entailed and I had no idea how many more years of schooling I’d have to complete to realize my dream. In grade 10 I took my first law class and absolutely hated my teacher. From that moment on I knew I would never become a lawyer. I dropped out of law class and took computer science and fell in love. Over the years I’ve learnt more and more and I thought I’d take a few minutes to talk about “Why I Became a Programmer”.

Continue reading Why I Became a Programmer

Merry Christmas and Happy Holidays

Merry Christmas

Merry Christmas and Happy Holidays! I can’t believe 2012 is already wrapping up and with New Years just around the corner I wanted to wish everyone a Merry Christmas and a happy New Year.

I’ll have a “Year in Review” post up in the first week of 2013 and I’m looking forward to writing a number of great technical posts next year.

Thanks for reading and I’ll see you in 2013!

Founders Bolt Cutter Review

bolt_cutter

Name: Bolt Cutter
Brewery: Founders Brewing Company
Style: Barely Wine
ABV: 15%

Birthdays are a special time for everyone and when a brewing company turns 15 something special happens. Founders Brewing Company hit 15 years old this year and released a monster of a barley wine. At 15% Bolt Cutter is still very drinkable with a little heat from the booze coming on at the end. This was my second offering from Founders and I’m very excited to review it.
Continue reading Founders Bolt Cutter Review

Working at G Adventures

A while back I wrote about hiring for culture, not skill and I talked about how G Adventures has a culture fit interview which is the final go, no-go as to whether or not an employee is hired. Because of this post, one of the most popular search terms for this blog is “working at g adventures” and I thought I’d take the time to write about what it’s like working at G Adventures.

Continue reading Working at G Adventures